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A Showroom Display Area that Makes $ense
Posted on January 29, 2010

Your showroom is a powerful selling tool. People definitely buy what they see, which means you should strive to put your very best (and profitable) foot forward in its design. The catch is, many shops don’t have a lot of square footage to devote to displays. Ditto for your dealer customers.

I’m of the opinion that every showroom should have at least a couple sample kitchens to help customers visualize what they could have in their own homes. But, if yours is like most fabrication shops today, your product offering has diversified into several decorative surfacing options, plus sinks, faucets and other accessories. It doesn’t matter how much square footage you have, there is almost never enough space to show everything.


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Well, 2009 has come to a close and I’ve been spending a lot of time thinking about 2010. There is a lot that I want to accomplish this year. And on the top of the agenda is putting together an ISFA blog.
 
And for the first entry, there is no better topic to discuss than the upcoming Int’l Countertop Expo (ICE). In between shoveling snow and putting together Countertops & Architectural Surfaces magazine, we’ve been concentrating a lot of my effort on getting the word out about the Countertop Expo. Not only is it in a nice warm place (Las Vegas) at a time when snow will still be piling up at home (Feb. 7-10), but it is a great opportunity to learn and connect with the industry.

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