Join ISFA at Coverings

Color Cues - Booth C4725, Central Hall

After visiting hundreds of retailers, countertop fabrication shops, kitchen and bath showrooms, and home centers, Nancy Busch, Executive Director of the International Surface Fabricators Association (ISFA), uncovered what paralyzes a customer’s ability to choose a material: a lack of emotional connection.

If you’re organizing your showroom by material or crowding in as many display racks as you can, join Nancy as she presents a fresh approach to the sales process and showroom design. Learn how to break the cycle and find a direct path to better understanding — and serving — your customers’ needs.