BEGIN:VCALENDAR VERSION:2.0 PRODID:-//jEvents 2.0 for Joomla//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VTIMEZONE TZID:America/Los_Angeles X-LIC-LOCATION:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:19700308T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:19701101T020000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:c2401dec8c5422a1481d3f15f75e43a3441 CATEGORIES:ISFA Events SUMMARY:ISFA Color Cues at Coverings DESCRIPTION:
Co lor Cues - Booth C4725, Central Hall
After visiting hundreds of retailers, countertop fabrication shops, kitchen and bath showrooms, and home centers, Nancy Busch, Executiv e Director of the International Surface Fabricators Association (ISFA), unc overed what paralyzes a customer’s ability to choose a material: a lack of emotional connection.
If you’re organizing your showroom by material or crowding in as many display racks as you can, join Nancy as she presents a fresh approach to the sales proces s and showroom design. Learn how to break the cycle and find a direct path to better understanding — and serving — your customers’ needs.
CONTACT:Nancy Busch, 888-599-ISFA, ext. 1 DTSTAMP:20240328T235909 DTSTART;TZID=America/Los_Angeles:20220405T130000 DTEND;TZID=America/Los_Angeles:20220405T133000 SEQUENCE:0 TRANSP:OPAQUE END:VEVENT END:VCALENDAR