Intelligence is an Important Part of Your Sales Toolbox - So Learn How to Use It

By Michael Hinkle

When artificial intelligence was first introduced to me, it was with an approach that promoted micromanagement. Some presented it as a way for management to monitor activity. Higher-ups insisted that we fill out information about the client so they would have a rich history on each account if we were ever let go.

We all knew that it was a benefit to management, but at the same time, it was a blatant threat to the sales force. So, I suggested management use a slightly more friendly way of explaining the benefits to the sales force other than, “We can get rid of you.”

I was dragged into using AI kicking and screaming and I believe that somewhere, a sales manager is rolling his eyes about the fact that I have become such a proponent of this technology. Yes, my first fear was that I was making myself replaceable. But as I gained experience with AI, I started to realize how much benefit I was receiving from this tool. In the end, I began to more accurately reflect the opinions of my peers in the sales industry. Read More