2025 Annual Conference hosted in Phoenix, Arizona
ISFA’s premier event for forging connections and blazing new industry paths
Kimpton Hotel Palomar
2 East Jefferson StreetPhoenix, AZ 85004-2573
United States
Join us for the 2025 ISFA Annual Conference, set against the stunning backdrop of Arizona’s desert landscape. With the theme Renewed Connections. Advancing the Path to Success, this year’s event is all about growth, innovation, and shaping 
the future of surface fabrication. Connect with industry leaders, peers, and professionals from across the country.
The conference offers engaging sessions and networking opportunities designed to spark ideas, foster collaboration, and drive your business forward. With our three-track system, you and your team can take full advantage of all the educational sessions available, ensuring there's something for everyone. Whether you're looking to learn, grow, or simply recharge with like-minded professionals, this signature event is your path to fresh insights and meaningful connections.
Agenda
| November 3 | |
| 12:00 PM - 3:00 PM |
Board of Directors Training – Invitation Only
This invitation-only session is reserved for members of the 2025 and 2026 Board of Directors. It focuses on leadership development, strategic planning, and preparation for the year ahead. |
| 5:30 PM - 7:30 PM |
Board of Directors Dinner – Invitation Only
An invitation-only dinner for members of the Board of Directors to connect, collaborate, and kick off the week with conversation and camaraderie. |
| November 4 | |
| 8:00 AM - 4:30 PM |
Registration Open: Check-In & Badge Pick-Up
Stop by the Registration Desk to pick up your badge, event materials, and everything you need to make the most of the conference. Our team will be ready to welcome you, answer questions, and help you get set for an incredible experience. |
| 8:00 AM - 12:00 PM |
Board of Directors Meeting – Invitation Only
This invitation-only meeting is reserved for members of the 2025 and 2026 Board of Directors. The meeting will focus on strategic planning and priorities for the year ahead. |
| 11:30 AM - 4:30 PM |
Exhibitor Move In
Exhibitors: If you've reserved a table, this is your window to get set up before the Welcome Reception. Start at the Registration Desk to pick up your badge and exhibitor materials. Our team will be on hand to assist with setup and ensure you're ready for a smooth and successful kickoff. |
| 12:00 PM - 5:00 PM |
Committee Meetings - Invitation Only
Committee members will participate in scheduled breakout sessions focused on leadership, advocacy, safety, and strategic planning. A detailed schedule will be provided directly to invited participants. |
| 5:30 PM - 7:00 PM |
Welcome Reception
Kick off the conference in style! Connect with peers, meet new industry partners, and reunite with friends over great food, drinks, and conversation. This relaxed networking event sets the tone for an inspiring and productive conference experience. |
| November 5 | |
| 7:00 AM - 4:30 PM |
Registration Open: Check-In & Badge Pick-Up
Make your first stop the Registration Desk! Pick up your badge, event materials, and everything you need to make the most of the conference. Our team will be ready to welcome you, answer questions, and help you get set for an incredible event ahead. |
| 7:30 AM - 9:00 AM |
Buffet Breakfast Sponsored by BB Industries
Start your day with a delicious buffet breakfast, proudly sponsored by BB Industries. Fuel up, connect with peers, and get energized for a full day of learning, networking, and inspiration. |
| 9:00 AM - 10:30 AM |
Great Idea Swap sponsored by BB Industries
Bring your best idea to the table—literally. In this fast-paced breakout session, groups will share ideas, select their #1 Great Idea, and present it to all participants. We’ll compile this year’s top AC Great Ideas and share them with the industry—so come ready to inspire and be inspired! |
| 10:30 AM - 11:00 AM |
Networking Break with Exhibitors
Recharge between sessions and connect with our exhibitors. Enjoy refreshments while exploring new products, services, and solutions to support your business. |
| 11:00 AM - 12:00 PM |
The Importance of Workplace Culture
Join Rick Stimac, CEO of BB Industries, to learn how to foster a positive workplace culture that drives growth through leadership strategies that boost engagement, retention, and success. |
| 12:00 PM - 1:30 PM |
Networking Lunch with Exhibitors sponsored by Gemstone
Join us for lunch with exhibitors! Enjoy a great meal while exploring innovative products, services, and solutions from our exhibitor partners. It’s the perfect time to connect, exchange ideas, and fuel up for the afternoon sessions. |
| 1:30 PM - 2:30 PM |
Panel Discussion - Tariffs: Complexities, Impact, Navigation Strategies
Join industry experts as they unpack trade complexities and share actionable strategies for navigating today’s global landscape. Panelists: *Brandon Calvo, COO, Cosentino *Jeff Smith, Sales & Marketing Manager, Gemstone *Erik Rapp, Vice President of Sales, Hendrix |
| 2:30 PM - 3:00 PM |
Networking Break with Exhibitors
Pause, refresh, and explore! Visit our exhibitors to discover innovative products and services, spark new connections, and gather ideas to bring back to your business. |
| 3:00 PM - 4:00 PM |
Breakout Sessions - Pick the session that best fits your interests and needs.
*Joe Sine, Attorney- at Cohen Seglias Pallas Greenhall & Furman Reveals overlooked contract clauses and strategies to protect profits and minimize risks. *Aaron Davis, Trinseo- Gain insights into how to increase your bottom line through growing markets. *Matt DiNorcia, Strategic Sales Manager at UMI- Offers insights into material trends and what to expect in 2026. |
| 4:00 PM - 5:00 PM | Complimentary Headshots Present yourself with the same professionalism you bring to your craft. A complimentary headshot offers you a powerful way to showcase your expertise and pride in your trade. Take this opportunity to update your professional image — because a strong first impression can open doors to new connections and opportunities. |
| 6:00 PM - 8:30 PM |
Awards Dinner & Celebration followed by Awards Program – Sponsored by Cambria
Join us for an elegant cocktail-attire reception and dinner as we kick off our 2025 celebration with great food, conversation, and connections. Then stay for our Awards Program honoring Surface Fabricator and Association Award recipients, recognizing our Board of Directors and member milestones in an inspiring evening of recognition and community. |
| November 6 | |
| 8:00 AM - 9:30 AM |
Annual Membership Meeting and Breakfast sponsored by UMI
Join us for breakfast and our annual member meeting, featuring a special presentation from Katie Jensen, Co-Founder & CEO of Triton Stone Group. 9:00-9:30 AM Featured Speaker: Katie Jensen Co-Founder & CEO of Triton Stone Group Katie shares insights on the surfacing industry and how values, community, and partnerships drive resilient businesses. |
| 9:30 AM - 10:00 AM |
Break with Exhibitors
Recharge between sessions and reconnect with our exhibitors. Grab a refreshment, spark a conversation, and explore the latest products, services, and innovations designed to support your business. |
| 10:00 AM - 11:00 AM |
Breakout Sessions - Pick the session that best fits your interests and needs.
*Massimo Ballucchi, Ciao! Let’s Connect-Stand out, strengthen client relationships, & engage ideal customers across every channel. *Matthew Dusa, EOS Worldwide-Uncover the six key components proven to drive business growth & stability. *Buddy Ontra, Manager at Bostone, about today’s most cited OSHA safety issues and practical steps to prevent silica exposure and slab hazards. |
| 11:00 AM - 12:30 PM |
Networking Lunch with Exhibitors sponsored by Architectural Surfaces
Enjoy a relaxed lunch while connecting with fellow attendees, industry partners, and friends. It’s the perfect time to recharge, share ideas, and explore exhibitor offerings before the afternoon wraps up. |
| 1:00 PM - 4:30 PM |
Facility Tour - Chivino Surfaces
Wrap up the conference with an exclusive tour of Chivino Surfaces, Arizona’s premium countertop supplier. Explore their 30,000 sq. ft. facility and see how style meets quality through advanced technology, expert craftsmanship, and a commitment to excellence. *Transportation to and from the facility will be provided. *Agenda & activities subject to change |
| Price | |
|---|---|
|
Full Access Conference - Fabricator Member
|
$895.00 |
|
Full Access Conference - Nonmember
|
$1,695.00 |
|
Guest Access
|
$745.00 |
|
Full Access Conference - Associate Partner Member
|
$1,145.00 |
|
Wednesday Only Ticket - Member
|
$555.00 |
|
Thursday Only Ticket - Member
|
$395.00 |
|
Wednesday Only Ticket - Nonmember
|
$855.00 |
|
Thursday Only Ticket - Nonmember
|
$645.00 |
| Price | |
|---|---|
|
Full Access Conference - Fabricator Member
|
$1,095.00 |
|
Full Access Conference - Nonmember
|
$1,895.00 |
|
Wednesday Only Ticket - Member
|
$755.00 |
|
Thursday Only Ticket - Member
|
$595.00 |
|
Guest Access
|
$945.00 |
|
Full Access Conference - Associate Partner Member
|
$1,345.00 |
|
Wednesday Only Ticket - Nonmember
|
$995.00 |
|
Thursday Only Ticket - Nonmember
|
$845.00 |
Hotel & Room Reservations
The Kimpton Hotel Palomar Phoenix — our official conference hotel — is almost sold out!
👉 Click here to book your room through our exclusive conference link before availability runs out.
Nearby Hotels
If the Kimpton is fully booked, several excellent options are just a short walk away:
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Marriott Residence Inn Phoenix Downtown (2-minute walk)
Book Now -
Courtyard Phoenix Downtown (2-minute walk)
Book Now -
Renaissance Phoenix Downtown (5-minute walk)
Book Now
Rooms are limited — don’t wait to secure your stay!
Support the Industry. Spotlight Your Brand.
The 2025 ISFA Annual Conference offers sponsors a unique opportunity to connect with industry leaders and members.
Welcome Reception - Available: Click here to purchase!
The Welcome Reception marks the start of the 2025 Annual Conference, bringing attendees together for casual networking. This event will include complimentary beverages, hors d'oeuvres, and a panoramic view of Camelback Mountain.
Awards Dinner & Celebration - SOLD to Cambria
The Awards Dinner honors the industry's best for their work throughout the past year. A lively celebration follows, giving attendees the chance to let loose and enjoy an unforgettable evening.
Welcome Letter & Gift - Available: Click here to purchase!
Greet Annual Conference attendees upon arrival with your logo on the attendee welcome letter and custom-branded gift for all guests.
Charging Station - Available: Click here to purchase!
Help keep attendees at the ISFA Annual Conference connected with multiple charging stations located throughout the event site, branded with your logo.
Expo Gallery Vendor - Available: Click here to purchase!
Join other industry leaders in the Expo Gallery, where lunch, along with the Wednesday morning breakfast and designated breaks will be served. Each vendor receives a 6ft. table with two attendee registrations.
Expo Gallery Lunch - SOLD to Gemstone
Sponsor lunch on Wednesday in the Expo Gallery, with the added benefit of selecting your booth location within the Expo Gallery. Your logo will be printed on the exhibitor listing given to all attendees
Lanyards - SOLD to BP Metrics
Stay in front of attendees with co-branded lanyards a small item with mighty impact.
Annual Meeting Breakfast - SOLD to UMI
Be the exclusive sponsor of the Annual Meeting Breakfast. Sponsorship includes an opportunity to give remarks at the breakfast.
Great Idea Swap Breakfast - SOLD to BB Industries
Back by popular demand is the Great Idea Swap, the best way for industry peers to connect. Be the exclusive sponsor of this knowledge-filled event. Sponsorship includes welcoming attendees and co-hosting the event.
Industry Mixer - SOLD to Architectural Surfaces
Connect with fellow attendees, industry partners, and friends over food and great conversation.
Daily Recharge Newsletter - SOLD to Quartz Renew
Gain premium visibility as the sponsor of the ISFA Annual Conference Daily Recharge e-newsletter! Sent to all ISFA members each day during the conference. This digital newsletter delivers key education and event highlights, recaps the previous day's featured moments, and provides essential tips for navigating the show.
Hotel Key Card Holder - Available: Click here to purchase!
Be the brand attendees carry with them everywhere. Sponsoring the key card holder guarantees daily visibility and lasting brand recognition throughout the entire conference.
Internet for all Attendees - Available: Click here to purchase!
Keep attendees connected! As the Internet Sponsor, your company will provide Wi-Fi access for all conference participants. Your logo and custom network name or login page message will appear wherever attendees connect—ensuring consistent brand visibility throughout the event.
Your IDEA here
Do you have a sponsorship idea that is not listed? We want to make sure our sponsorship opportunities are valuable to you. We are open to discussing any ideas you may have. Contact us .
Sponsorship Benefits:
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Increased visibility through event marketing, signage, and digital media
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Direct access to key decision-makers and industry professionals
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Opportunities to lead sessions, showcase products, and participate in exclusive events
Sponsorship opportunities are limited! Secure your spot today — contact us to get started.
SESSIONS AND SPEAKERS
Industry Outlook
Katie Jensen, CoFounder and CEO, Triton Stone Group
Katie Jensen, Co-Founder and CEO of Triton Stone Group, will share her perspective on the current and future state of the surfacing industry. Drawing from Triton’s roots in family, community, and meaningful partnerships, she will highlight the opportunities and challenges that lie ahead while reflecting on the values that sustain long-term success. Attendees can expect an honest look at where we are today, a thoughtful view of what’s coming next, and inspiration to move forward with clarity and confidence.
- Insight from a respected leader on the current and future state of the surfacing industry
- Reflections on how family values, community, and partnerships shape strong businesses
- Awareness of the opportunities and challenges that will impact fabricators and partners
- A renewed sense of clarity and direction for navigating an evolving marketplace
Creating a Thriving Business Culture
Ric Stimac, CEO, BB Industries
Rick Stimac dives into what it really takes to create and maintain a healthy company culture. Drawing from years of leadership experience, Rick will share practical strategies to strengthen workplace environments where employees thrive and businesses grow.
- How to foster a healthy, positive workplace culture that drives growth.
- Practical leadership strategies to improve employee engagement and retention.
- Ways to build a workplace where people thrive and companies succeed.
Panel Discussion - Tariffs: Complexities, Impact, Navigation Strategies
As international trade policies continue to evolve, tariffs remain a powerful—and often unpredictable—force shaping the surface fabrication industry. This timely panel brings together three seasoned experts to unpack the complexities of tariffs, explore their economic and operational impact, and offer actionable strategies for navigating today’s global trade environment.
Whether you're a fabricator, supplier, or business leader, this session will equip you with the knowledge to better anticipate and respond to tariff-related challenges. Join us for a candid, informative discussion that blends legal, economic, and practical perspectives.
- How tariffs are structured and enforced
- Real-world examples of how importers adapt to shifting classifications
- The ripple effects of tariff policy on supply chains and pricing
- Mitigation strategies to reduce exposure and uncertainty
Our Panelists:
 |
 |
 |
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Brandon Calvo COO |
Erik Rapp Vice President of Sales Hendrix |
Jeff Smith Sales & Marketing Manager |
BREAKOUT SESSIONS
Maximizing Fabricator Profits Through Strategic Contract Drafting
Joseph Sine, Attorney, Cohen Seglias Pallas Greenhall & Furman
Joe will discuss the various ways that fabricators and installers can maximize their profits and decrease the risk through contract drafting and risk management. He will address commonly misunderstood clauses that are critical to avoiding catastrophic losses, including indemnification, waiver, and liquidated and consequential damages provisions. He will further show how these provisions could impact your business using real-life examples to stress the importance of contract drafting.
How to protect profits and minimize risks through sharper contracts.
Real-world case examples showing how small adjustments prevent major losses.
Winning Both Sides of the Market: How to Connect Business-to-Business and Business-to-Consumer
Massimo Ballucchi, Owner, Ciao! Let's Connect
Join industry leader Massimo Ballucchi for an energizing session on how to position your shop for success in both the business-to-business market (builders, designers, distributors) and the business-to-consumer market (homeowners and end users). With years of experience driving brand growth in the surfacing industry, Massimo will share fresh, strategic approaches that go beyond traditional sales tactics. You’ll leave with actionable ideas to strengthen partnerships, stand out in competitive markets, and engage your ideal customers—whether they’re across the trade counter or walking into your showroom.
(homeowners, end-users) markets.
How to stand out in competitive markets and strengthen client relationships.
Actionable tools to engage ideal customers across all sales channels.
Strengthen the Six Key Components of Business
Matthew Dusa, Professional EOS Implementer, EOS Worldwide
Ready to supercharge your business? In this dynamic session, we’ll explore the Six Key Components™ that fuel growth and long-term success — all through the proven EOS Model®. Designed with the surfacing industry in mind, you’ll gain practical tools, clear disciplines, and fresh insights you can put to work immediately. Let’s unlock the strategies to help you run a stronger business, deliver exceptional projects, and create the freedom to live your best life.
- The six key business components proven to drive growth and stability.
- How to apply EOS® tools and disciplines to surface fabrication businesses.
- Fresh strategies to deliver stronger results, scale effectively, and free up time to focus on long-term goals.
Material Trends & What to Expect in 2026
Matthew DiNorcia, Strategic Sales Manager, UMI Stone LLC
Matthew DiNorcia brings insights from his years on the ground with fabricators across the East Coast to explore today’s material and market trends. This session looks ahead to 2026, breaking down how design preferences, product innovations, and global events will shape the surfaces we see in showrooms and homes.
- Insights into upcoming design preferences, product innovations, and market shifts.
- How global events will impact surface materials and design trends.
- Clear ideas to prepare their businesses and showrooms for the next wave of demand.
Uncovering Safety Issues in Shops: What is being cited most?
Buddy Ontra, Manager, Bostone
Industry veteran Buddy Ontra leads an interactive session on the three biggest safety concerns for countertop fabricators: silica exposure, slab handling, and OSHA compliance. With over 40 years of experience and a background as an NSI safety trainer, Buddy blends his expertise with audience participation to deliver practical takeaways every shop can use.
- The most common safety issues OSHA is citing in shops right now.
- How to identify, prevent, and address silica exposure and slab handling hazards.
- Practical, compliance-ready takeaways to create a safer workplace.
Maximize Your Profits with Solid Surface Solutions
Aaron Davis, National Key Account Manager, Trinseo
Join Aaron Davis as he explores how fabricators can boost revenue by expanding into solid surface shower walls. Learn why this growing segment is a natural fit for surfacing professionals, with an overview of the wet wall market in both commercial and residential construction, expected growth trends, plus practical installation tips to help you confidently expand your offerings and deliver quality results.
Thank You to Our Exhibitors
ISFA is proud to recognize the companies who are committed to supporting the surface industry and to the success of our fabricator community. These exhibitors bring innovation, expertise, and partnership that help shops grow stronger, safer, and more profitable.
We are honored to have their support at the 2025 ISFA Annual Conference in Phoenix, Arizona.
Please plan to visit them during exhibit hours to learn about their products, services, and how they can support your business.
2025 Exhibitors
| COMPANY | BOOTH # |
| Architectural Surfaces | 1 |
| BB Industries, LLC | 2 |
| Full Circle Water | 3 |
| Park Industries | 4 |
| ActionFlow | 5 |
| Hanover¨ Architectural Products | 6 |
| GranQuartz | 7 |
| Stone Grid (StoneApp) | 8 |
| TISE | 9 |
| Schechner Lifson Corp. | 10 |
| E&T Plastics | 11 |
| DeFusco Industrial Supply | 13 |
| Princeton Chemical Company | 14 |
| Moksh Corp | 19 |
| MAGPPIE | 20 |
| Milia Marketing | 21 |
| BP Metrics | 22 |
| UMI | 23 |
| Gemstone | 24 |
| Cambria USA | 25 |
**SUBJECT TO CHANGE
Exhibit Hall Hours
Wednesday, November 5
7:30 – 9:00 am — Buffet Breakfast Sponsored by BB Industries (Exhibit Area)
10:30 – 11:00 am — Break with Exhibitors
12:00 – 1:30 pm — Buffet Lunch with Exhibitors Sponsored by Gemstone
2:30 – 3:00 pm — Break with Exhibitors
Thursday, November 6
9:30 – 10:00 am — Break with Exhibitors
Interested in Exhibiting? Secure your Expo Table today. Only a few spots remain!
If you’d like to engage with ISFA members at future events, opportunities are available through our Regional Fabricator Forums and the 2026 Annual Conference.
Contact us at info@isfanow.org to learn more.
Thanks to our Sponsors
