2025 Annual Conference hosted in Phoenix, Arizona
ISFA’s premier event for forging connections and blazing new industry paths
Kimpton Hotel Palomar
2 East Jefferson StreetPhoenix, AZ 85004-2573
United States
Join us for the 2025 ISFA Annual Conference, set against the stunning backdrop of Arizona’s desert landscape. With the theme Renewed Connections. Advancing the Path to Success, this year’s event is all about growth, innovation, and shaping 
the future of surface fabrication. Connect with industry leaders, peers, and professionals from across the country.
The conference offers engaging sessions and networking opportunities designed to spark ideas, foster collaboration, and drive your business forward. With our three-track system, you and your team can take full advantage of all the educational sessions available, ensuring there's something for everyone. Whether you're looking to learn, grow, or simply recharge with like-minded professionals, this signature event is your path to fresh insights and meaningful connections.
Agenda
| November 3 | |
| 12:00 PM - 3:00 PM | 2025 and 2026 Board of Directors Training |
| 5:30 PM - 7:30 PM | Board of Directors Dinner |
| November 4 | |
| 8:00 AM - 4:30 PM | Registration Open: Check-In & Badge Pick-Up Make your first stop the Registration Desk! Pick up your badge, event materials, and everything you need to make the most of the conference. Our team will be ready to welcome you, answer questions, and get you set for an incredible event ahead. |
| 8:00 AM - 12:00 PM | Board of Directors Meeting - 2026 Planning This is an invitation only event for your 2025 and 2026 Board of Directors. |
| 11:30 AM - 4:30 PM | Exhibitor Move In Exhibitors—have you purchased a table to showcase your products and services? Be sure to get set up before the Welcome Reception! Start at the Registration Desk to pick up your badge, exhibitor materials, and all you need for a smooth setup. Our team will be there to welcome you, answer questions, and help you get ready for an incredible conference kickoff! |
| 12:00 PM - 5:00 PM |
Committee Meetings - Invitation Only
Noon - 1 pm: 2025 and 2026 Board of Directors, Committees Lunch 1 - 1:30 pm: All Committee Member Training 2 - 3 pm: Advocacy Committee 2 - 3 pm: Membership Engagement Committee 3:30 - 4:30 pm: Safety & Education Committee 3:30 - 4:30 pm: Associate Partner Committee 3 - 5 pm: Fabricator Safety Initiative 4:30 - 5:30 pm Finance/Governance Committee |
| 5:30 PM - 7:00 PM | Welcome Reception co-sponsored by Caesarstone Kick off the conference in style at our Welcome Reception! Connect with peers, meet new industry partners, and reunite with friends while enjoying great food, drinks, and conversation. This is your chance to network in a relaxed setting before diving into the sessions ahead—set the tone for an inspiring and productive conference experience! |
| November 5 | |
| 7:00 AM - 4:30 PM | Registration Open: Check-In & Badge Pick-Up Make your first stop the Registration Desk! Pick up your badge, event materials, and everything you need to make the most of the conference. Our team will be ready to welcome you, answer questions, and get you set for an incredible event ahead. |
| 7:30 AM - 9:00 AM | Buffet Breakfast Sponsored by BB Industries Start your day right with a delicious Buffet Breakfast, proudly sponsored by BB Industries! Fuel up, network with peers, and get energized for a full day of learning and connection. |
| 9:00 AM - 10:30 AM |
Great Idea Swap sponsored by BB Industries
Bring your best idea to the table—literally. At this fast-paced breakout session, you’ll share one idea that changed your business or, in a perfect world, one idea you’re ready to implement. |
| 10:30 AM - 11:00 AM | Break with Exhibitors Take a break between sessions and connect with our exhibitors! Enjoy refreshments while exploring the latest products, services, and innovations that support your business. It’s the perfect time to recharge, network, and discover new solutions. |
| 11:00 AM - 12:00 PM | The Importance of Workplace Culture Join Rick Stimac, CEO of BB Industries, to learn how to foster a positive workplace culture that drives growth through leadership strategies that boost engagement, retention, and success. |
| 12:00 PM - 1:30 PM | Networking Lunch with Exhibitors sponsored by Gemstone Join us for Lunch with Exhibitors! Enjoy a great meal while exploring the latest products, services, and solutions from our exhibitor partners. It’s the perfect opportunity to network, connect, and discover new ideas—all while fueling up for the afternoon sessions. |
| 1:30 PM - 2:30 PM | Panel Discussion - Tariffs: Complexities, Impact, Navigation Strategies As international trade policies continue to evolve, tariffs remain a powerful—and often unpredictable—force shaping the surface fabrication industry. This timely panel brings together three seasoned experts to unpack the complexities of tariffs, explore their economic and operational impact, and offer actionable strategies for navigating today’s global trade environment. |
| 2:30 PM - 3:00 PM | Break with Exhibitors Pause, refresh, and explore! Visit our exhibitors during the break to see innovative products and services, spark new connections, and gather ideas to bring back to your business. |
| 3:00 PM - 4:00 PM | Pick the session that best fits your interests and needs. Joe Sine, Attorney at Cohen Seglias Pallas Greenhall & Furman reveals overlooked contract clauses and strategies to protect profits and minimize risks. Aaron Davis, Trinseo-Gain insights into how to increase your bottom line through growing markets. Matt DiNorcia, Strategic Sales Manager at UMI Stone, for insights into material trends and what to expect in 2026. |
| 6:00 PM - 7:45 PM | Awards Dinner and Celebration sponsored by Cambria Join us for an elegant cocktail-attire reception and dinner as we kick off our 2025 celebration! Enjoy an evening of great food, conversation, and connections as we raise a glass to the year ahead. |
| 7:45 PM - 8:30 PM | Awards Program Celebrate excellence at our Awards Program! Who will take home the Surface Fabricator Awards and Association Awards this year? Join us as we honor innovation, leadership, and craftsmanship across the industry—and recognize our Board of Directors for their dedication of time and resources plus our member milestones. Don’t miss this inspiring evening of recognition, celebration, and community. |
| November 6 | |
| 8:00 AM - 9:30 AM |
Annual Membership Meeting and Breakfast sponsored by UMI
Join us for breakfast and our annual member meeting, including the 2026 Board vote. 9:00 AM-9:30 AM Featured Speaker: Katie Jensen,Co-Founder & CEO of Triton Stone Group Katie shares insights on the surfacing industry and how values, community, and partnerships drive resilient businesses. |
| 9:30 AM - 10:00 AM | Break with Exhibitors Take a break between sessions and connect with our exhibitors! Enjoy refreshments while exploring the latest products, services, and innovations that support your business. It’s the perfect time to recharge, network, and discover new solutions. |
| 10:00 AM - 11:00 AM | Education Sessions - Our education tracks are designed to give you options—pick the session that best fits your interests and needs. Massimo Ballucchi, Ciao! Let’s Connect-Stand out, strengthen client relationships, & engage ideal customers across every channel. Matthew Dusa, EOS Worldwide-Uncover the six key components proven to drive business growth & stability. Buddy Ontra, Manager at Bostone, about today’s most cited OSHA safety issues and practical steps to prevent silica exposure and slab hazards. |
| 11:00 AM - 12:30 PM |
Networking Lunch with Exhibitors sponsored by Architectural Surfaces
Connect with fellow attendees, industry partners, and friends over food and great conversation. |
| 1:00 PM - 4:30 PM | Facility Tour - Chivino Surfaces *Agenda & activities subject to change |
| Price | |
|---|---|
|
Full Access Conference - Fabricator Member
|
$895.00 |
|
Full Access Conference - Nonmember
|
$1,695.00 |
|
Guest Access
|
$745.00 |
|
Full Access Conference - Associate Partner Member
|
$1,145.00 |
|
Wednesday Only Ticket - Member
|
$555.00 |
|
Thursday Only Ticket - Member
|
$395.00 |
|
Wednesday Only Ticket - Nonmember
|
$855.00 |
|
Thursday Only Ticket - Nonmember
|
$645.00 |
| Price | |
|---|---|
|
Full Access Conference - Fabricator Member
|
$1,095.00 |
|
Full Access Conference - Nonmember
|
$1,895.00 |
|
Wednesday Only Ticket - Member
|
$755.00 |
|
Thursday Only Ticket - Member
|
$595.00 |
|
Guest Access
|
$945.00 |
|
Full Access Conference - Associate Partner Member
|
$1,345.00 |
|
Wednesday Only Ticket - Nonmember
|
$995.00 |
|
Thursday Only Ticket - Nonmember
|
$845.00 |
Hotel & Room Reservations
Stay at the Kimpton Hotel Palomar Phoenix — a modern, stylish hotel located in the heart of downtown Phoenix. Relax poolside at the rooftop lounge, Eden, with skyline views, craft cocktails, and fresh coastal-inspired fare. When night falls, the vibe picks up with a lively, sophisticated atmosphere perfect for unwinding after a day of conference connections.
Make your reservation now and secure your spot at our special conference rate!
Reserve Your Room Today!
Special Conference Rate: $294/night (plus tax; inclusive of resort fees)
Reservation Deadline: October 3, 2025
How to Book:
Online: Click here to book your room through our exclusive conference link.
Hotel Website: Visit the Kimpton Hotel Palomar Phoenix and enter PG7 in the Meeting/Group Code field.
By Phone: Call 1-800-KIMPTON and reference “2025 ISFA Annual Conference” or “PG7”.
Rooms are limited — don’t wait to secure your spot!
Support the Industry. Spotlight Your Brand.
The 2025 ISFA Annual Conference offers sponsors a unique opportunity to connect with industry leaders and members.
Welcome Reception - Available: Click here to purchase!
The Welcome Reception marks the start of the 2025 Annual Conference, bringing attendees together for casual networking. This event will include complimentary beverages, hors d'oeuvres, and a panoramic view of Camelback Mountain.
Awards Dinner & Celebration - SOLD to Cambria
The Awards Dinner honors the industry's best for their work throughout the past year. A lively celebration follows, giving attendees the chance to let loose and enjoy an unforgettable evening.
Welcome Letter - Available: Click here to purchase!
Greet Annual Conference attendees upon arrival with your logo on the attendee welcome letter.
Charging Station - Available: Click here to purchase!
Help keep attendees at the ISFA Annual Conference connected with multiple charging stations located throughout the event site, branded with your logo.
Expo Gallery Vendor - Available: Click here to purchase!
Join other industry leaders in the Expo Gallery, where lunch, along with the Wednesday morning breakfast and designated breaks will be served. Each vendor receives a 6ft. table with two attendee registrations.
Expo Gallery Lunch - SOLD to Gemstone
Sponsor lunch on Wednesday in the Expo Gallery, with the added benefit of selecting your booth location within the Expo Gallery. Your logo will be printed on the exhibitor listing given to all attendees
Lanyards - SOLD to BP Metrics
Stay in front of attendees with co-branded lanyards a small item with mighty impact.
Annual Meeting Breakfast - SOLD to UMI
Be the exclusive sponsor of the Annual Meeting Breakfast. Sponsorship includes an opportunity to give remarks at the breakfast.
Great Idea Swap Breakfast - SOLD to BB Industries
Back by popular demand is the Great Idea Swap, the best way for industry peers to connect. Be the exclusive sponsor of this knowledge-filled event. Sponsorship includes welcoming attendees and co-hosting the event.
Industry Mixer - SOLD to Architectural Surfaces
Connect with fellow attendees, industry partners, and friends over food and great conversation.
Daily Recharge Newsletter - SOLD to Quartz Renew
Gain premium visibility as the sponsor of the ISFA Annual Conference Daily Recharge e-newsletter! Sent to all ISFA members each day during the conference. This digital newsletter delivers key education and event highlights, recaps the previous day's featured moments, and provides essential tips for navigating the show.
Your IDEA here
Do you have a sponsorship idea that is not listed? We want to make sure our sponsorship opportunities are valuable to you. We are open to discussing any ideas you may have. Contact us .
Sponsorship Benefits:
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Increased visibility through event marketing, signage, and digital media
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Direct access to key decision-makers and industry professionals
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Opportunities to lead sessions, showcase products, and participate in exclusive events
Sponsorship opportunities are limited! Secure your spot today — contact us to get started.
SESSIONS AND SPEAKERS
Industry Outlook
Katie Jensen, CoFounder and CEO, Triton Stone Group
Katie Jensen, Co-Founder and CEO of Triton Stone Group, will share her perspective on the current and future state of the surfacing industry. Drawing from Triton’s roots in family, community, and meaningful partnerships, she will highlight the opportunities and challenges that lie ahead while reflecting on the values that sustain long-term success. Attendees can expect an honest look at where we are today, a thoughtful view of what’s coming next, and inspiration to move forward with clarity and confidence.
- Insight from a respected leader on the current and future state of the surfacing industry
- Reflections on how family values, community, and partnerships shape strong businesses
- Awareness of the opportunities and challenges that will impact fabricators and partners
- A renewed sense of clarity and direction for navigating an evolving marketplace
Creating a Thriving Business Culture
Ric Stimac, CEO, BB Industries
Rick Stimac dives into what it really takes to create and maintain a healthy company culture. Drawing from years of leadership experience, Rick will share practical strategies to strengthen workplace environments where employees thrive and businesses grow.
- How to foster a healthy, positive workplace culture that drives growth.
- Practical leadership strategies to improve employee engagement and retention.
- Ways to build a workplace where people thrive and companies succeed.
Panel Discussion - Tariffs: Complexities, Impact, Navigation Strategies
As international trade policies continue to evolve, tariffs remain a powerful—and often unpredictable—force shaping the surface fabrication industry. This timely panel brings together three seasoned experts to unpack the complexities of tariffs, explore their economic and operational impact, and offer actionable strategies for navigating today’s global trade environment.
Whether you're a fabricator, supplier, or business leader, this session will equip you with the knowledge to better anticipate and respond to tariff-related challenges. Join us for a candid, informative discussion that blends legal, economic, and practical perspectives.
- How tariffs are structured and enforced
- Real-world examples of how importers adapt to shifting classifications
- The ripple effects of tariff policy on supply chains and pricing
- Mitigation strategies to reduce exposure and uncertainty
Our Panelists:
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 |
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Brandon Calvo COO |
Erik Rapp Vice President of Sales Hendrix |
Jeff Smith Sales & Marketing Manager |
BREAKOUT SESSIONS
Maximizing Fabricator Profits Through Strategic Contract Drafting
Joseph Sine, Attorney, Cohen Seglias Pallas Greenhall & Furman
Joe will discuss the various ways that fabricators and installers can maximize their profits and decrease the risk through contract drafting and risk management. He will address commonly misunderstood clauses that are critical to avoiding catastrophic losses, including indemnification, waiver, and liquidated and consequential damages provisions. He will further show how these provisions could impact your business using real-life examples to stress the importance of contract drafting.
How to protect profits and minimize risks through sharper contracts.
Real-world case examples showing how small adjustments prevent major losses.
Winning Both Sides of the Market: How to Connect Business-to-Business and Business-to-Consumer
Massimo Ballucchi, Owner, Ciao! Let's Connect
Join industry leader Massimo Ballucchi for an energizing session on how to position your shop for success in both the business-to-business market (builders, designers, distributors) and the business-to-consumer market (homeowners and end users). With years of experience driving brand growth in the surfacing industry, Massimo will share fresh, strategic approaches that go beyond traditional sales tactics. You’ll leave with actionable ideas to strengthen partnerships, stand out in competitive markets, and engage your ideal customers—whether they’re across the trade counter or walking into your showroom.
(homeowners, end-users) markets.
How to stand out in competitive markets and strengthen client relationships.
Actionable tools to engage ideal customers across all sales channels.
Strengthen the Six Key Components of Business
Matthew Dusa, Professional EOS Implementer, EOS Worldwide
Ready to supercharge your business? In this dynamic session, we’ll explore the Six Key Components™ that fuel growth and long-term success — all through the proven EOS Model®. Designed with the surfacing industry in mind, you’ll gain practical tools, clear disciplines, and fresh insights you can put to work immediately. Let’s unlock the strategies to help you run a stronger business, deliver exceptional projects, and create the freedom to live your best life.
- The six key business components proven to drive growth and stability.
- How to apply EOS® tools and disciplines to surface fabrication businesses.
- Fresh strategies to deliver stronger results, scale effectively, and free up time to focus on long-term goals.
Material Trends & What to Expect in 2026
Matthew DiNorcia, Strategic Sales Manager, UMI Stone LLC
Matthew DiNorcia brings insights from his years on the ground with fabricators across the East Coast to explore today’s material and market trends. This session looks ahead to 2026, breaking down how design preferences, product innovations, and global events will shape the surfaces we see in showrooms and homes.
- Insights into upcoming design preferences, product innovations, and market shifts.
- How global events will impact surface materials and design trends.
- Clear ideas to prepare their businesses and showrooms for the next wave of demand.
Uncovering Safety Issues in Shops: What is being cited most?
Buddy Ontra, Manager, Bostone
Industry veteran Buddy Ontra leads an interactive session on the three biggest safety concerns for countertop fabricators: silica exposure, slab handling, and OSHA compliance. With over 40 years of experience and a background as an NSI safety trainer, Buddy blends his expertise with audience participation to deliver practical takeaways every shop can use.
- The most common safety issues OSHA is citing in shops right now.
- How to identify, prevent, and address silica exposure and slab handling hazards.
- Practical, compliance-ready takeaways to create a safer workplace.
Maximize Your Profits with Solid Surface Solutions
Aaron Davis, National Key Account Manager, Trinseo
Join Aaron Davis as he covers:
If you're installing counters, why not add sales to your bottom line with solid surface shower walls?
Overview of the existing wet wall market in commercial and residential construction and expected growth.
Helpful installation tips.
Thank You to Our Exhibitors
ISFA is proud to recognize the companies who are committed to supporting the surface industry and to the success of our fabricator community. These exhibitors bring innovation, expertise, and partnership that help shops grow stronger, safer, and more profitable.
We are honored to have their support at the 2025 ISFA Annual Conference in Phoenix, Arizona.
Please plan to visit them during exhibit hours to learn about their products, services, and how they can support your business.
2025 Exhibitors
| COMPANY | BOOTH # |
| Architectural Surfaces | 1 |
| BB Industries, LLC | 2 |
| Full Circle Water | 3 |
| Park Industries | 4 |
| ActionFlow | 5 |
| Hanover¨ Architectural Products | 6 |
| GranQuartz | 7 |
| Stone Grid (StoneApp) | 8 |
| TISE | 9 |
| Schechner Lifson Corp. | 10 |
| E&T Plastics | 11 |
| DeFusco Industrial Supply | 13 |
| Princeton Chemical Company | 14 |
| Moksh Corp | 19 |
| MAGPPIE | 20 |
| Milia Marketing | 21 |
| BP Metrics | 22 |
| UMI | 23 |
| Gemstone | 24 |
| Cambria USA | 25 |
**SUBJECT TO CHANGE
Exhibit Hall Hours
Wednesday, November 5
7:30 – 9:00 am — Buffet Breakfast Sponsored by BB Industries (Exhibit Area)
10:30 – 11:00 am — Break with Exhibitors
12:00 – 1:30 pm — Buffet Lunch with Exhibitors Sponsored by Gemstone
2:30 – 3:00 pm — Break with Exhibitors
Thursday, November 6
9:30 – 10:00 am — Break with Exhibitors
Interested in Exhibiting? Secure your Expo Table today. Only a few spots remain!
If you’d like to engage with ISFA members at future events, opportunities are available through our Regional Fabricator Forums and the 2026 Annual Conference.
Contact us at info@isfanow.org to learn more.
Thanks to our Sponsors
