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ISFA's Podcast: Behind the Surface

ISFA's Podcast: Behind the Surface

With each episode, Behind the Surface inspires fabricators to take their business to the next level by addressing challenges, sharing strategies and gathering insights from leading industry experts. 

From standard operating procedures to email marketing, ISFA brings in special guests and elevates the potential for you to find success in all areas of your business.

Click below and listen in on the most recent episode of the Behind the Surface podcast.


Episode 25: Marketing Tools That Lead to Growth

In this episode, we’re joined by Stephen Alberts from Countertop Marketing Co. to discuss accessible and inexpensive marketing tools fabrication shops can use to glean customer insights and increase sales.

Starting with the basics, Stephen walks listeners through his recommendations with practical advice on the benefits of each tool. He’ll cover:

  • Customer Relationship Management (CRM) software.
  • Google Analytics.
  • Tracking calls and web form submissions: customizing to get the actionable data.
  • Other tools and metrics to keep an eye on.

Tune in to learn how to level up your marketing game in your fabrication shop and get results that bring in more revenue.


Episode 24: Shaping Tomorrow's Quartz: Innovations and Safety Insights


Episode 23: Digital Tools for Templating

Find Behind the Surface on your favorite podcast streaming service.

Podcast Library

Got a question or topic you'd like to see covered in our podcast? We're all ears.


 Behind the Surface: The Installing Profitability® Series

Have you heard about the Installing Profitability® series? This monthly podcast + workshop event touches on regular themes that matter to fabricators. From human resources to incentive plans, sales programs, showroom design and more, each podcast is the precursor to a valuable workshop where you can ask questions and get actionable answers. Listen in and gain valuable insights on how you can improve your bottom line.  

The workshops are FREE to ISFA members and friends of BACA Systems. 


Check out more of ISFA's exclusive programming:

Facility Tour Library

Webinar Library

Workshop Library