A Sales Rep Clinic: Part Six: Selling Identity Transformation vs. Countertops

ISFA’s Sales Rep Clinic Series is cohosted by Justin Shaw, founder of Stone Fabricator Elite, the new business development and sales support agency for stone pros. Through their flagship program and dedicated team of Sales Sidekicks, they help fabricators grow their businesses more easily.

In this edition of our sales clinic, you will learn a retail sales strategy that will help you close deals more easily and avoid competing on price! You will learn:

• Why using this method gives you an advantage.
• How to tap into your prospect's true desire.
• How to avoid competing on price.