Building Stronger Connections: What's Ahead for ISFA in 2027

Dear Industry Colleagues,

Some of the most valuable moments at an ISFA event happen between the scheduled sessions: a conversation with another shop owner, a question asked during a presentation, or an introduction that turns into a lasting relationship. Those connections are a big part of what I want us to build on in 2027.

As ISFA’s Chief of Brand, my focus is on how you experience this association—from the first email you open to the connections and ideas you bring back to your business. As we look ahead to ISFA’s 30th anniversary, we have an opportunity to celebrate the people who built this community while continuing to shape it around your needs.

In 2027, our event approach will focus on webinars, attending other industry events and creating opportunities to meet with you where you are. We want to make it easier to connect with ISFA, access useful information and have conversations about the issues that matter to your business.

Webinars will give us opportunities to bring education and industry discussions directly to you and your team. Attending other industry events will allow us to connect with more of you in person and stay close to the conversations happening throughout our industry.

We also want to hear from you directly. If you would like ISFA to come to your area, please reach out so we can work with you to arrange a meeting. Bringing fabricators together to ask questions, share experiences and discuss local needs helps us better understand how we can support you.

We’re also looking forward to a fun way to connect across the industry: our virtual golf tournament on May 21, 2027! Anyone around the world can participate, giving our community an opportunity to come together regardless of location. Watch for more details on how to get involved and please mark the date on your calendar!

To help guide our planning, we will be sending a member survey in the new year. Please take a few minutes to fill it out when it arrives. Tell us what topics you want us to cover, how you prefer to participate and what makes an experience valuable to you. Your feedback will help us get these experiences right for YOU.

From a branding and communications perspective, my goal is to make it easier to understand what ISFA is doing, why it matters and how you can get involved. Being “Your Trusted Source” is a responsibility we take seriously. It means listening to your needs, sharing clear and useful information, connecting you with knowledgeable people and following through on the experiences we promise.

That commitment will guide our newsletters, website, social channels, event communications and industry storytelling in 2027. We want ISFA to be a resource you turn to throughout the year for education, industry updates, business connections and opportunities to share your perspective.

We also want to give more visibility to the people behind the work: the fabricators solving problems, the educators sharing their knowledge, the partners supporting progress and the members helping one another succeed. Those stories help show what this association stands for and the value of being part of it.

Thank you for being part of this community and for helping us shape what comes next. I look forward to hearing your ideas, seeing you throughout the industry and building experiences that reflect what matters most to you.

Warmly,

Mikaela Coffey
Chief of Brand
International Surface Fabricators Association