Webinar Library
EXPERT-LED PRESENTATIONS & TUTORIALS DESIGNED TO HELP YOU EXCEL
Welcome to ISFA's members-only Webinar Library, a wealth of expert-led presentations, insightful tutorials and valuable resources, all curated to help you excel in your business. Gain knowledge from industry leaders through comprehensive presentations that cover the latest trends, strategies and innovations. Take advantage of step-by-step tutorials designed to equip you with practical skills and techniques, ensuring you stay ahead of the curve and effectively tackle any challenge.
Unlock the full potential of your membership by diving into our rich library of webinars designed to support your professional journey and business success.
May MemberConnect Meeting: Human Resources & Insurance Tips
In this MemberConnect Meeting, we discussed the unsexy but critical parts of running a business: Human Resources and Insurance. Yes, we know the exciting stuff happens on the shop floor, but none of that would be possible without good organizational infrastructure, policies and the securities that safeguard your business from risk. Get the information you need to troubleshoot your business and stay ahead of the curve.
Beneath | The Surface: Part 3: Interior Cladding with Corian® Solid Surface
Join DuPont Corian Technical Service Consultant Jeffrey Hutchins for Beneath The Surface, a three-part live webinar series, for tips, tricks and best practices for fabricating with Corian Design products. In this webinar, see a live wall installation demo and learn the basics of vertical cladding with Corian Solid Surface.
Beneath | The Surface: Part 2: Next-Level Techniques for Corian® Solid Surface
Join DuPont Corian Technical Service Consultant Jeffrey Hutchins for Beneath The Surface, a three-part live webinar series, for tips, tricks and best practices for fabricating with Corian Design products.In this webinar, learn about dye sublimation, designing for deconstruction, and thermoforming with Corian Solid Surface.
Beneath | The Surface: Part 1: Core Fabrication Techniques for Corian® Solid Surface
Join DuPont Corian Technical Service Consultant Jeffrey Hutchins for Beneath The Surface, a three-part live webinar series, for tips, tricks and best practices for fabricating with Corian Design products.In this webinar, learn foundational fabrication techniques with Corian Solid Surface including tooling, seaming, aesthetics, finishing, and repair techniques.
A Sales Rep Clinic: Part Eight: Creating Raving Fans and Loyal Customers with Gratitude Campaigns
ISFA’s Sales Rep Clinic Series is cohosted by Justin Shaw, founder of Stone Fabricator Elite, the new business development and sales support agency for stone pros. Through their flagship program and dedicated team of Sales Sidekicks, they help fabricators grow their businesses more easily.
In the last webinar in the Sales Rep Clinic series, we will share the concept of gratitude campaigns and how they can be used to cultivate loyal customers and raving fans. You’ll learn:
- What are gratitude campaigns and why they matter.
- How to create a gratitude campaign that resonates with your customers.
- Examples of gratitude campaigns from top fabricators.
A Sales Rep Clinic: Part Seven: 3-Step Framework to Close Deals More Quickly & Easily
ISFA’s Sales Rep Clinic Series is cohosted by Justin Shaw, founder of Stone Fabricator Elite, the new business development and sales support agency for stone pros. Through their flagship program and dedicated team of Sales Sidekicks, they help fabricators grow their businesses more easily.
In this webinar, learn a framework to close deals more quickly. We'll share tools to help you get contracts and documents signed faster and deposits captured.
A Sales Rep Clinic: Part Six: Selling Identity Transformation vs. Countertops
ISFA’s Sales Rep Clinic Series is cohosted by Justin Shaw, founder of Stone Fabricator Elite, the new business development and sales support agency for stone pros. Through their flagship program and dedicated team of Sales Sidekicks, they help fabricators grow their businesses more easily.
In this edition of our sales clinic, you will learn a retail sales strategy that will help you close deals more easily and avoid competing on price! You will learn:
- Why using this method gives you an advantage.
- How to tap into your prospect's true desire.
- How to avoid competing on price.
A Sales Rep Clinic: Part Five: The Right Way To Do Discovery In Your Sales Process
ISFA’s Sales Rep Clinic Series is cohosted by Justin Shaw, founder of Stone Fabricator Elite, the new business development and sales support agency for stone pros. Through their flagship program and dedicated team of Sales Sidekicks, they help fabricators grow their businesses more easily.
In this webinar, learn why the discovery stage of the sales process is the key to laying the foundation for an easier close. We cover:
- Quickly qualifying/disqualifying.
- Identifying ideal outcomes.
- Establishing competitive advantage.
- Making an agreement.
- Creating your criteria to close.
A Sales Rep Clinic: Part Four: Improve These Three Things To Transform Your Sales
ISFA’s Sales Rep Clinic Series is cohosted by Justin Shaw, founder of Stone Fabricator Elite, the new business development and sales support agency for stone pros. Through their flagship program and dedicated team of Sales Sidekicks, they help fabricators grow their businesses more easily.
Get the scoop on three essential areas to concentrate on for closing deals more quickly and easily by elevating your game in these three essential areas:
- Response time.
- Disqualify early.
- Follow up and nurturing.
A Sales Rep Clinic: Part Three: Tips for Presenting Price & Sending Quotes
ISFA’s Sales Rep Clinic Series is cohosted by Justin Shaw, founder of Stone Fabricator Elite, the new business development and sales support agency for stone pros. Through their flagship program and dedicated team of Sales Sidekicks, they help fabricators grow their businesses more easily.
Learn three valuable tips for effectively presenting prices and sending quotes to achieve higher win rate and receive less push back on price. We cover:
- How to anchor price with value.
- Avoid presenting price in a vacuum.
- Sending quotes through an automated sequence.
A Sales Rep Clinic: Part Two: High-Performance Daily Sales Routine
ISFA’s Sales Rep Clinic Series is cohosted by Justin Shaw, founder of Stone Fabricator Elite, the new business development and sales support agency for stone pros. Through their flagship program and dedicated team of Sales Sidekicks, they help fabricators grow their businesses more easily.
Statistically salespeople spend as little as 20% of their time actually selling. Take control of your day and improve your sales performance. In this webinar, we break down a simple daily sales routine that includes:
- Daily open and close.
- Task checklists.
- Time blocking.
- Sales sprints.
A Sales Rep Clinic: Part One: The Five-Step Sales Process Your Shop Needs
ISFA’s Sales Rep Clinic Series is cohosted by Justin Shaw, founder of Stone Fabricator Elite, the new business development and sales support agency for stone pros. Through their flagship program and dedicated team of Sales Sidekicks, they help fabricators grow their businesses more easily.
In this webinar, learn how to navigate the sales process more efficiently, engage with potential customers and close more deals. You’ll also learn how to:
- Qualify prospects quickly.
- Lead and guide the sale.
- Create the criteria to close.
- Present price/quotes effectively.
- Stand firm on price and close on value.
- Expedite getting contracts signed and deposits.
- Apply the method to both B2C/B2B sales.
Understanding The Right Time To Implement Software
Is it time to implement software in my business? What are the risks? What are the benefits? What should I be asking? Are there reasons I shouldn't buy software? When it comes to taking the next step for your business, there seems to be more questions than answers. If you’re struggling to streamline your shop and you’re thinking of looking at software as the solution, join the team from Moraware as they share success stories, red flags, best practices and answer some of those questions that you may be asking yourself.
Attracting, Recruiting & Hiring Excellent Employees
Learn how to understand what kind of culture you're fostering and how others perceive the opportunities you provide. We break down:
- How to find good talent.
- How to evaluate a candidate.
- How to hire and get candidates across the finish line.
How to Grow your Fabrication Business with Commerical General Contractors and Millwork Companies
Learn how the top stone fabricators are rapidly growing their business by expanding their network of commercial general contractors and millwork companies. We cover:
- How to craft your competitive advantage to win more commercial jobs.
- How to activate meaningful and profitable relationships with commercial prospects at scale.
- Why cold email is the most effective new business development tool, and learn the right way to do it.
Canva with Stephen Alberts of Countertop Marketing Company
Join Stephen Alberts of Countertop Marketing Company for an engaging and interactive hands-on webinar where you'll discover how to unleash your creativity using Canva. Learn to design stunning ads and eye-catching social media posts with ease. Whether you're a beginner or looking to refine your skills, this session will provide you with the tools and tips to make your content stand out. Don't miss out on this opportunity to enhance your design capabilities and elevate your online presence!n this hands-on webinar, learn how to get creative using Canva, designing ads social media posts.
Global Petrochemical Supply Chain Update
A call for members with Matthew Bodoff, business development & marketing communications manager for Ineos Composites, regarding supply chain issues and related challenges. Discussion includes Observations in the marketplace, Material shortages and Pricing structures.
Facebook Messenger Ads with Countertop Marketing Company
Join Stephen Alberts of Countertop Marketing Co. for an insightful session on mastering Facebook Messenger ads. Learn the ins and outs of how these ads work, discover the optimal budget for your campaigns, and understand what results you can expect. This comprehensive session includes practical how-tos on building effective ads, along with expert targeting tips to maximize your reach and engagement. Don’t miss this opportunity to elevate your marketing strategy with proven techniques and actionable insights!
Great Customer Service is a Competitive Advantage
Discover the secrets to managing your review sites and transforming reviews into powerful testimonials. In this session, you'll learn how to leverage customer service as a competitive advantage and turn your satisfied customers into your most effective salespeople. Gain valuable insights and practical tips on using positive feedback to enhance your brand reputation and drive sales.
Reimagine Strategy with Laura Juarez, Pure Potential
Traditional strategic planning didn’t work pre-COVID, and it certainly isn’t supporting our businesses in today’s dynamically shifting world. Join Laura Juarez for an enlightening session where you'll learn the essential elements of strategy that drive results beyond profit and foster cultures people are proud to be a part of. Discover innovative approaches to strategic planning that align with the realities of our ever-changing environment and unlock the potential for sustainable success.
Online Marketing Reimagined with Steve Alberts of Countertop Marketing Company
Join Stephen Alberts of Countertop Marketing Company for a highly practical and informative session outlining an online marketing blueprint. This session will cover essential topics such as SEO, website optimization, PPC (Google Ads and Facebook Ads), managing reviews, and leveraging Google Maps (Google My Business). Gain valuable insights and actionable strategies to enhance your online presence and drive business growth.
Gen 2: Estate and Business Planning for Business Owners
Hear Patrick Conner, Partner with Husch Blackwell, lead a comprehensive conversation covering everything from minimizing tax liability to implementing effective safeguards for succession planning. Gain expert insights and practical strategies to ensure your business is financially sound and prepared for the future.
Hot Sauce: Maximize your Profits with the Hot Sauce Countertop Selling Software
Hot Sauce is a countertop upgrade selling software that highlights sellable upgrades and organizes them into a seamless digital experience complete with pricing, content, and images. Transform your sales process and enhance customer engagement with this innovative tool. Plus, ISFA members receive an exclusive 30-day free trial period! Don’t miss out on this opportunity to streamline your sales and boost your business.
ISFA and Aristech Surfaces: Materials to Shield your Workplace Environment - Request the Webinar HERE
This webinar covers:
- #newnormalworkplace applications and mandates to keep everyone safe
- #futureproof surfacing solutions and performance characteristic comparisons
- Material collections and inspiration
Countertop Marketing Co. Webinar: ISFA Members Training - Learn How to Run a K&B Video Ad for $3/day
Join us for an exclusive training session tailored for ISFA members where you'll learn how to run an effective Kitchen & Bath video ad for just $3/day. This practical webinar will equip you with the skills to create and manage cost-effective video ads that drive results. Plus, Countertop Marketing Co. is pleased to offer ISFA members a 10% discount on their services. Don't miss out on this opportunity to enhance your marketing efforts and save on expert services!ountertop Marketing Co. is pleased to offer ISFA Members a 10% discount on their services.
Global Shift in Quartz Slab Production
Matthew Bodoff, Global Business Manager for Engineered Stone at INEOS Composites, shares an informative update on Quartz production, imports, tariffs, and what to expect for the remainder of 2020 and beyond. Gain valuable insights into the current state of the industry and future projections. Throughout the session, attendees had the opportunity to pose questions, fostering an engaging and interactive discussion. Don't miss this chance to stay informed and prepared for upcoming trends and changes in the Quartz market.