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The Edge

The Edge keeps you connected with the latest ISFA news, industry trends, safety updates, advocacy efforts, and featured articles from Countertops & Architectural Surfaces magazine. Stay informed and ahead in the world of surface fabrication.

Advocacy & Industry Voice Business & Operations Industry News & Trends ISFA News & Updates Podcasts Safety & Compliance Webinars
A Sales Rep Clinic: Part Eight: Creating Raving Fans and Loyal Customers with Gratitude Campaigns
Posted In: Webinars,
Date posted Dec 7

ISFA’s Sales Rep Clinic Series is cohosted by Justin Shaw, founder of Stone Fabricator Elite, the new business development and sales support agency...

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The Art of Upselling
Posted In: Podcasts,
Date posted Nov 27

In this episode, Geoffrey Gran of The Countertop Factory talks with us about how to maximize the profit we get from each sale.

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The New NEO Consumer
Posted In: Podcasts,
Date posted Nov 13

In this episode Mike Hetherman of Willis talks about the impact of NEO consumers on the countertop business.

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A Sales Rep Clinic: Part Seven: 3-Step Framework to Close Deals More Quickly & Easily
Posted In: Webinars,
Date posted Nov 1

ISFA’s Sales Rep Clinic Series is cohosted by Justin Shaw, founder of Stone Fabricator Elite, the new business development and sales support agency...

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Mindful Materials and Sustainable Products
Posted In: Podcasts,
Date posted Oct 12

Tune in to this episode of Behind the Surface as two experts from CaraGreen, a trusted source for healthier alternatives to conventional building...

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A Sales Rep Clinic: Part Six: Selling Identity Transformation vs. Countertops
Posted In: Webinars,
Date posted Oct 5

ISFA’s Sales Rep Clinic Series is cohosted by Justin Shaw, founder of Stone Fabricator Elite, the new business development and sales support agency...

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How to Build a Sales Engine to Drive Business
Posted In: Podcasts,
Date posted Oct 2

Join us as we chat with Justin Shaw, founder of Stone Fabricator Elite, a business development and sales support agency that specializes in helping...

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Marketing Tools That Lead To Growth
Posted In: Podcasts,
Date posted Sep 18

In this episode, we’re joined by Stephen Alberts from Countertop Marketing Co. to discuss accessible and inexpensive marketing tools fabrication...

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A Sales Rep Clinic: Part Five: The Right Way To Do Discovery In Your Sales Process
Posted In: Webinars,
Date posted Sep 6

ISFA’s Sales Rep Clinic Series is cohosted by Justin Shaw, founder of Stone Fabricator Elite, the new business development and sales support agency...

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Shaping Tomorrow’s Quartz Innovations and Safety Insights
Posted In: Podcasts,
Date posted Sep 4

In this episode of Behind the Surface, Egon Hinss and Damiano Caon from Breton discuss advancements that mitigate risk, including the company’s...

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Digital Tools for Templating
Posted In: Podcasts,
Date posted Aug 21

In this episode of Behind the Surface, Kyle Welker and Dan Peter from Laser Products Industries discuss the world of modern templating.

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Integrating Software in your Business
Posted In: Podcasts,
Date posted Aug 7

In this episode of Behind the Surface, Nancy Busch talks with Kallie Biggs, head of sales and marketing at Moraware, and Steve Mast, director of...

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