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The Edge

The Edge keeps you connected with the latest ISFA news, industry trends, safety updates, advocacy efforts, and featured articles from Countertops & Architectural Surfaces magazine. Stay informed and ahead in the world of surface fabrication.

Industry News & Trends ISFA News & Updates Podcasts Safety & Compliance Webinars
Beneath | The Surface: Part 3: Interior Cladding with Corian® Solid Surface
Posted In: Webinars,
Date posted Mar 30

In this webinar, see a live wall installation demo and learn the basics of vertical cladding with Corian Solid Surface.

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Sample Article #3
Date posted Feb 29

Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum tortor quam, feugiat vitae, ultricies eget,...

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Beneath | The Surface: Part 2: Next-Level Techniques for Corian® Solid Surface
Posted In: Webinars,
Date posted Jan 30

Part 2 of 3: In this webinar, learn about dye sublimation, designing for deconstruction, and thermoforming with Corian Solid Surface.

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A Sales Rep Clinic: Part Eight: Creating Raving Fans and Loyal Customers with Gratitude Campaigns
Posted In: Webinars,
Date posted Dec 7

ISFA’s Sales Rep Clinic Series is cohosted by Justin Shaw, founder of Stone Fabricator Elite, the new business development and sales support agency...

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The Art of Upselling
Posted In: Podcasts,
Date posted Nov 27

In this episode, Geoffrey Gran of The Countertop Factory talks with us about how to maximize the profit we get from each sale.

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The New NEO Consumer
Posted In: Podcasts,
Date posted Nov 13

In this episode Mike Hetherman of Willis talks about the impact of NEO consumers on the countertop business.

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A Sales Rep Clinic: Part Seven: 3-Step Framework to Close Deals More Quickly & Easily
Posted In: Webinars,
Date posted Nov 1

ISFA’s Sales Rep Clinic Series is cohosted by Justin Shaw, founder of Stone Fabricator Elite, the new business development and sales support agency...

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Mindful Materials and Sustainable Products
Posted In: Podcasts,
Date posted Oct 12

Tune in to this episode of Behind the Surface as two experts from CaraGreen, a trusted source for healthier alternatives to conventional building...

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A Sales Rep Clinic: Part Six: Selling Identity Transformation vs. Countertops
Posted In: Webinars,
Date posted Oct 5

ISFA’s Sales Rep Clinic Series is cohosted by Justin Shaw, founder of Stone Fabricator Elite, the new business development and sales support agency...

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How to Build a Sales Engine to Drive Business
Posted In: Podcasts,
Date posted Oct 2

Join us as we chat with Justin Shaw, founder of Stone Fabricator Elite, a business development and sales support agency that specializes in helping...

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Marketing Tools That Lead To Growth
Posted In: Podcasts,
Date posted Sep 18

In this episode, we’re joined by Stephen Alberts from Countertop Marketing Co. to discuss accessible and inexpensive marketing tools fabrication...

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A Sales Rep Clinic: Part Five: The Right Way To Do Discovery In Your Sales Process
Posted In: Webinars,
Date posted Sep 6

ISFA’s Sales Rep Clinic Series is cohosted by Justin Shaw, founder of Stone Fabricator Elite, the new business development and sales support agency...

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