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The Edge

The Edge keeps you connected with the latest ISFA news, industry trends, safety updates, advocacy efforts, and featured articles from Fabricators" Edge magazine. Stay informed and ahead in the world of surface fabrication.

ACMC - Current Issues Blog Industry News & Trends ISFA News Member Highlights Safety & Compliance
Beneath | The Surface: Part 3: Interior Cladding with Corian® Solid Surface
Posted In: Webinars,
Date posted Mar 30

In this webinar, see a live wall installation demo and learn the basics of vertical cladding with Corian Solid Surface.

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Sample Article #3
Date posted Feb 29

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Beneath | The Surface: Part 2: Next-Level Techniques for Corian® Solid Surface
Posted In: Webinars,
Date posted Jan 30

Part 2 of 3: In this webinar, learn about dye sublimation, designing for deconstruction, and thermoforming with Corian Solid Surface.

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A Sales Rep Clinic: Part Eight: Creating Raving Fans and Loyal Customers with Gratitude Campaigns
Posted In: Webinars,
Date posted Dec 7

ISFA’s Sales Rep Clinic Series is cohosted by Justin Shaw, founder of Stone Fabricator Elite, the new business development and sales support agency...

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The Art of Upselling
Posted In: Podcasts,
Date posted Nov 27

In this episode, Geoffrey Gran of The Countertop Factory talks with us about how to maximize the profit we get from each sale.

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The New NEO Consumer
Posted In: Podcasts,
Date posted Nov 13

In this episode Mike Hetherman of Willis talks about the impact of NEO consumers on the countertop business.

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A Sales Rep Clinic: Part Seven: 3-Step Framework to Close Deals More Quickly & Easily
Posted In: Webinars,
Date posted Nov 1

ISFA’s Sales Rep Clinic Series is cohosted by Justin Shaw, founder of Stone Fabricator Elite, the new business development and sales support agency...

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Mindful Materials and Sustainable Products
Posted In: Podcasts,
Date posted Oct 12

Tune in to this episode of Behind the Surface as two experts from CaraGreen, a trusted source for healthier alternatives to conventional building...

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A Sales Rep Clinic: Part Six: Selling Identity Transformation vs. Countertops
Posted In: Webinars,
Date posted Oct 5

ISFA’s Sales Rep Clinic Series is cohosted by Justin Shaw, founder of Stone Fabricator Elite, the new business development and sales support agency...

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How to Build a Sales Engine to Drive Business
Posted In: Podcasts,
Date posted Oct 2

Join us as we chat with Justin Shaw, founder of Stone Fabricator Elite, a business development and sales support agency that specializes in helping...

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Marketing Tools That Lead To Growth
Posted In: Podcasts,
Date posted Sep 18

In this episode, we’re joined by Stephen Alberts from Countertop Marketing Co. to discuss accessible and inexpensive marketing tools fabrication...

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A Sales Rep Clinic: Part Five: The Right Way To Do Discovery In Your Sales Process
Posted In: Webinars,
Date posted Sep 6

ISFA’s Sales Rep Clinic Series is cohosted by Justin Shaw, founder of Stone Fabricator Elite, the new business development and sales support agency...

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